What's The Big Deal With Landing Pages?

February 3, 2021

If you're trying to generate leads for your business, and you don't have a landing page on or off your website, you're missing out on a key opportunity to turn website visitors into leads, sales and stakeholders.

In today's post, we'll explore what a landing page is and how you might use one to reach your business' goals.


Landing pages are a popular online marketing tool used for lead generation and conversion improvement. A landing page is a standalone web page which exists for the purposes of generating leads and sales. Landing pages are functional because they deliver a relevant message to anyone who lands on it so that they can effortlessly convert into your desired action, be it subscribing to your newsletter, signing up or purchasing a product.

So I guess the real question is...

Are they really that important?

Short answer - yes.

Landing pages are a more advanced topic in digital marketing, mostly because it’s much easier to convert prospects when they are on your website. Your homepage is usually the first interaction between you and a visitor. It typically includes all of your information and is probably the longest page on your website.

These pages allow you to separate the welcome experience of capture into a brief, one-sided interaction where you can then redirect to their desired outcome.

To put it simply, when you want your site visitors to learn more about your products and services before taking the next step, a landing page is the solution.

The best landing pages are focused on a particular stream of traffic - say, from an email campaign that's promoting an ebook as an example. Because the landing page is targeting just people who are (presumably) interested in this ebook, and because this ebook has exclusive information that elaborates on a topic your audience cares about, you can convert a higher percentage of your website visitors into leads.

Want to go one step further than that?

By creating multiple landing pages with segmented offers, you can track which topics convert at the highest rate. This can then give you valuable insights into your audience's interests.

If you'd like to learn how landing pages can help your business grow, contact us today and arrange your complimentary strategy session!

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