Last updated: 22/05/2021
Last updated: 22/05/2021
WHAT PERSONAL DATA WE COLLECT VIA THE WEBSITE
‘Personal data’ means any data which can be associated with you as an individual, either directly or indirectly. We collect different information depending on how you use the website and how you interact with us.If you use our website or services, we may collect the following information about you:
- Identity information, such as your name.
- Contact data, such as your email address, address, and phone number.
- Technical data, such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the website.
- Usage data, which includes information about how you use the website, and any communications we may receive from you.
- Marketing and communications data, including your preferences in receiving marketing and other communications from us. We do not collect ‘special categories’ of personal data through the website. (‘Special categories’ of data include details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, or health information). We also do not collect information about criminal convictions and offences.
HOW WE COLLECT PERSONAL DATA VIA THE WEBSITE
Different personal data is collected in different ways.
a) Personal data you provide to BlackFire Marketing. You will provide us with personal data when you correspond with BlackFire Marketing via the website, either on your own behalf or on behalf of an organisation. You will also provide us with personal data when you subscribe to receiving marketing from us. Your information may also be stored in a CRM system for internal record keeping.
b) Personal data we collect automatically. As you use the website, BlackFire Marketing will collect technical data including your browser type, the Internet Protocol (IP) address used to connect your computer to the internet, and your usage habits. BlackFire Marketing collects this data using cookies.
HOW AND WHY WE USE THE PERSONAL DATA COLLECTED
BlackFire Marketing will only use your information where:
BlackFire Marketing needs it to perform a contract or provide a service that you or your organisation has asked for
For example, BlackFire Marketing may need your contact, identity, technical and/or usage information to contact you in order to respond to a question you have asked us via the website. We use the personal data you give us to understand your needs and provide you with more information for the product(s)/service(s) you have requested via the website.
BlackFire Marketing has a legitimate interest (reasonable business purpose) for doing so
BlackFire Marketing will use your information for its legitimate business reasons where doing so will not unduly affect your rights. BlackFire Marketing may use your identity, contact and usage information to:
Keep its records up to date; and send you communications and updates in respect of the website which BlackFire Marketing considers to be important.
BlackFire Marketing may use your technical information to:
provide and make improvements to the website, website maintenance, support, reporting and hosting of data, and troubleshooting; improve our products and services.
We may use the information to customise the website according to your interests; ensure that the website is secure; analyse how users interact with the website; and address any issues you may experience with the website.
BlackFire Marketing may use any or all of the information above to administer and manage its business in general, and in the context of a business reorganisation or group restructuring exercise.If you feel that your interests and fundamental rights outweigh BlackFire Marketing’s business purposes, and that BlackFire Marketing should therefore stop processing your data, please let us know.
You have consented to it
If you sign up to BlackFire Marketing’s marketing via the website, BlackFire Marketing will send you marketing information that you have consented to receive. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you by phone, text or mail, where you consented to us doing this. You have the right to withdraw consent to marketing at any time by contacting us at email@example.com or unsubscribing from such communications.
BlackFire Marketing needs to comply with a legal or regulatory obligationIn certain circumstances, BlackFire Marketing may need to retain or use your data to comply with regulations and/or the law.
HOW BLACKFIRE MARKETING SHARES PERSONAL DATA
BlackFire Marketing may need to share some of your personal data with our technical services providers in order to provide the website to you.
Your personal data may be disclosed or transferred to potential or actual buyers of, investors into or lenders to our business or any of our assets, or any of the advisors or representatives of the above.
The website is hosted on servers in the European Economic Area (EEA). Where we transfer personal data outside of the EEA to a recipient in a third country in the absence of an adequacy decision by the European Commission, we take care to ensure that our data exports are compliant with data privacy law.If you have consented to receiving marketing communications from us, we store your personal data with our third party provider(s) whose servers are located outside of the EEA. Our third party provider(s) are registered with the EU-US Privacy Shield, which requires them to provide similar protection to personal data shared between the Europe and the US, and means that the transfer is in accordance with European data privacy laws.For further information, and/or to obtain copies of the relevant documents, please contact us at firstname.lastname@example.org.
CONTROLLING YOUR PERSONAL INFORMATION
You have certain rights over your personal data. You may: require BlackFire Marketing to rectify the personal data we hold about you, where that data is incorrect; require that we restrict the processing of your personal information in certain circumstances; request access to the personal data that we hold about you; require that, in certain circumstances, we delete the personal information we hold about you; require that we provide you with the information that we hold about you in a structured, commonly used and machine-readable format; and/or withdraw your consent to BlackFire Marketing using your data for marketing purposes at any time. You also have the right to lodge a complaint with the Information Commissioner’s Office (“ICO”), which is the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, be grateful if you would contact BlackFire Marketing at email@example.com in the first instance so we can endeavour to deal with your concerns direct.
If you wish to exercise any of these rights, please contact BlackFire Marketing at firstname.lastname@example.org. To protect your privacy and security, BlackFire Marketing will take reasonable steps to help verify your identity before granting access or making corrections.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, technical and organisational procedures to safeguard and secure the information we collect online.
For further information about this, please contact us at email@example.com. However, the transmission of information via the Internet is not completely secure. Although we take appropriate measures to safeguard against unauthorised disclosures of information, we cannot guarantee the security of your personal data.
HOW LONG BLACKFIRE MARKETING KEEPS PERSONAL DATA
BlackFire Marketing will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, BlackFire Marketing considers the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which BlackFire Marketing processes your personal data and whether BlackFire Marketing can achieve those purposes through other means, and the applicable legal requirements. If you require any further information about how long we retain your personal data, please email us at firstname.lastname@example.org.
AN INTRODUCTION TO COOKIES
COOKIES USED BY OUR WEBSITE COOKIES DEPLOYED BY OUR WEBSITE:
Ensure that functionality operates as intended remember your choices and preferences during and between visits allow you to share pages via popular social media networks including Facebook and Twitter allow you to interact with our website by leaving comments or opinions post enquiries via online forms track your visit for statistical analysis, allowing us to improve the usability, speed and security of our website.
COOKIES ARE NOT DEPLOYED TO:
Collect any personal identifiable information (without your express permission)collect any sensitive information (without your express permission)pass data to advertising networks pass personally identifiable data to third parties pay sales commissions.
SOCIAL NETWORK SHARING
We encourage users to share our content and/or like our on profile on the popular social media websites Facebook, Twitter, YouTube, Google+ and LinkedIn. In order to make ‘Social Sharing’ accessible, our website utilises widgets either provided directly from the Social Networks and/or via amalgamative widgets from third parties such as AddThis.
Cookies and privacy implications from the social networks vary and will be dependent on your nominated privacy settings with each Social Network. Social Sharing buttons will only deploy cookies if you are signed to that respective Social Network at the time of being on our website.
Our website has Google Analytics installed which allows us to track and compile anonymous visitor statistics. The information collected ranges from simple traffic volume to the type of browser you are viewing our website with. This information is valuable to us not just for marketing analysis and quantification, but to improve the usability, security and load speed of our website content. Google Analytics is a popular, secure, flagship webmaster product from Google. The privacy and security of Google Analytics data is a high priority at Google that you can read more about on Google’s Analytics Data Safeguarding page. Google also offer a Google Analytics Opt-out Browser Add-on that will allow you to automatically Opt-out of all websites that track your activity via Google Analytics. No personal information is collected by Google Analytics.
Cookie consent check
Upon your first visit to our website, you will notice a subtle banner on the page alerting you to the fact that cookies are being placed onto your computer by our website. In order for our website to remember your choice of opting-in, we store a cookie which expires after the set amount of days below (see table).