Vitality Eyewear is a classic case of physical-to-digital store expansion. The business has been in existence for over 25 years and due to COVID-19 was forced to shift part of it's operations online.
They are a Tampa, FL based business which saw a great deal of expansion over the last two decades and desperately needed to build some online presence.
What We've Done
Once we began to work with Vitality Eyewear, we were clear on the objectives of the business and the need to transition online as fast as possible due to the COVID-19 pandemic affecting brick-and-mortar sales around the world.
We instantly began with editing images of sunglasses and editing their lenses to ensure that they looked professional on the website and echoed the styles and professionalism of premium brands such as Maui Jim, Shady Rays and Oakley.
From there, we put together a fantastic website that incorporates custom built landing pages built through PageFly. Further to this, our Graphic Designer put together a series of incredible ad creatives for Vitality Eyewear resulting in a significant uplift and increase in traffic to the website.