A senior-led UK agency

Senior marketing.
No juniors. No fluff.

I'm Ben. Six years of paid social, £2M+ in ad spend, 80+ clients served, and hundreds of websites shipped. BlackFire is what happens when you strip an agency back to the person actually doing the work.

Book a 15-min call See what I do
£2m+
Ad spend managed
6+
Years paid social
80+
Clients served
1
Senior on every call
Trusted by 80+ businesses across the UK
Vitality Eyewear
Canal Club
Riverside Studios
ClearBeacon AI
Mazuli
Blazing Comics
SuperGrow Lasers
Settle Living Home
Simply Natural
Novum
Lemon Fresh
Fr.
New York Sock Exchange
What I do

Services. Done properly.

01

Website design & build

Brochure sites, lead-gen landing pages, or full e-commerce. Shipped in weeks, not months. Copy, design, and build handled in-house.

From £1,500
02

Meta & Google Ads

Campaign strategy, creative, build, and ongoing management. Focused on booked appointments and sales, not vanity metrics.

Retainer from £1,000/mo
03

Organic social & content

Content strategy, creation, and design across Instagram, LinkedIn, TikTok. Managed end-to-end — from monthly planning through to posting and community response.

Retainer from £1,250/mo
04

Full-funnel marketing

For £500k+ turnover businesses that want one senior operator owning strategy, creative, and execution — not three juniors.

Retainer from £2,500/mo
How we work

Simple, honest, no surprises.

01

A 15-minute call

You tell me about the business. I tell you honestly whether I can help. If I can't, I'll point you to someone who can. No pitch, no pressure.

02

Fixed quote, fixed scope

You get a clear quote with a clear timeline. Fixed price on projects. Month-to-month on retainers. No lock-in, no surprise invoices.

03

You speak to me

Through the whole project. No handoffs to juniors, no account managers, no "let me check with the team" delays. Senior work, senior accountability.

Ben Metcalfe, founder of BlackFire Marketing
Who's actually doing this?

Meet Ben.

Six years of paid social, £2M+ in ad spend, 80+ clients served, and hundreds of websites shipped. BlackFire is what happens when you strip an agency back to the person actually doing the work.

No juniors learning on your budget. No account managers playing telephone. Just me, your business, and the metrics that actually matter.

£2m+Ad spend managed
6+Years paid social
80+Businesses served
Who I work with

Better to be honest upfront.

✓ A good fit

  • Established UK businesses
  • £500k+ annual turnover
  • A real offer and real customers
  • Tired of junior account managers
  • Want senior help without big-agency overhead

✗ Not a fit

  • Pre-revenue startups
  • Sub-£500 project budgets
  • Shopping for the lowest quote
  • Looking to be told what you want to hear
  • Multi-layer agency committees
Straight answers

The stuff people actually ask.

How much does a website cost?
Websites start at £1,500. Most projects land between £1,500 and £3,500 depending on scope, pages, and whether you need copy written from scratch. E-commerce and more complex builds quoted individually. Fixed price, no creep.
How long does a build take?
Standard sites take 2-4 weeks from kickoff. Urgent work possible at a premium. I don't believe in the "24-hour website" promise — that's a gimmick and the work shows it. Done properly takes as long as it takes, and I'll tell you upfront.
Why you and not a bigger agency?
Because you speak to me. Not a 22-year-old account manager relaying your brief to a junior designer. Six years of enterprise paid social experience and hundreds of builds sits on one call with you. Fewer clients, more attention, better work.
Do I have to sign a long contract?
No. Retainers are month-to-month with 30 days' notice either way. Project work is fixed-price, one invoice up front (50%), one on delivery (50%). If you're not getting value, leave. I'd rather keep the clients who want to stay.
Do you do guaranteed results?
No one who's been in performance marketing for six years will honestly guarantee numbers — too many variables sit outside the agency's control. What I'll guarantee is senior work, clear reporting, and honest conversations about what's working and what isn't.
Next step

Let's talk for fifteen minutes.

No pitch, no pressure, no hard sell. Tell me about the business, I'll tell you honestly whether I can help — and if not, I'll point you somewhere that can.

Book a 15-min call