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UK & US digital marketing agency

Marketing that earns its keep.

Lead generation, paid media, social and search - built around your numbers and run by a team that holds the work accountable to results.

30-minute call · No pitch deck · No pressure
Trusted by businesses across the UK & US
Vitality Eyewear
Canal Club
Riverside Studios
ClearBeacon
Mazuli
Blazing Comics
SuperGro Lasers
Settle Living Home
Simply Natural
Novum
Lemon Fresh
Fr. App
New York Sock Exchange
ZNG Cover
Orkney Boats

Marketing built around your business.

Most agencies sell the same playbook to every client and call it a strategy. We don't. Every BlackFire engagement starts with your numbers, your audience and what you're actually trying to do - then a plan written specifically for that. Clear strategy, sharp creative, and execution that holds itself accountable to the numbers.

5+ yrs
Longest partnership
60+
Clients served
14,000
Leads generated

Nine disciplines, one plan.

Pick one or pick all - combinations are where most of the leverage comes from.

Every engagement starts with a marketing audit and a numbers-led growth strategy - not a “trust us” deck. We find where you are, where budget is leaking and the fastest route to more qualified leads, then hand you a plan you can interrogate, with clear priorities and expected returns.

  • Marketing audit
  • Growth strategy
  • Competitor analysis
  • KPIs & tracking
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Social media management and content that grow an audience and move it to buy - across Instagram, TikTok, LinkedIn and Facebook. We handle strategy, content planning, scheduling and community management, focused only on the platforms that actually matter for your customers.

  • Content planning
  • Community management
  • Short-form & Reels
  • Platform strategy
Explore social media

Paid advertising across Meta, Google and TikTok, built for return rather than vanity metrics. Sharp creative, tight conversion tracking and relentless testing mean we spend less to learn faster, then scale what works - whether the goal is lead generation or e-commerce sales.

  • Meta & Google Ads
  • TikTok Ads
  • Conversion tracking
  • Retargeting
Explore paid media

Search engine optimisation that ranks and holds: technical SEO audits, keyword research, on-page optimisation and content built to earn links. We optimise for classic Google search and the new answer engines - AEO and GEO for ChatGPT, Perplexity and AI overviews - so you get found however people search.

  • Technical SEO
  • Keyword research
  • On-page & content
  • Local SEO
  • AEO & GEO
Explore SEO

Copywriting and content marketing that move people from interest to purchase. Website and landing-page copy, blogs, email and ad creative - plain English, benefit-led and written to convert, while quietly doing the keyword work that supports your search rankings.

  • Website & landing pages
  • SEO blog content
  • Email copy
  • Ad copy
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Brand identity and graphic design that hold up under real use - logos, brand guidelines, social assets and marketing collateral. Built for printing, posting and scaling across every channel, not just looking sharp on a single slide.

  • Brand identity
  • Logo & guidelines
  • Social & ad creative
  • Print collateral
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Web design and development that ship in weeks and convert on the first visit. Fast, mobile-first, SEO-ready websites and landing pages, optimised for the buying journey and built on the platform that suits you - from bespoke builds to Shopify and WordPress.

  • Websites & landing pages
  • Shopify & e-commerce
  • WordPress
  • Speed & CRO
Explore web design

Influencer marketing, creator partnerships, user-generated content and digital PR - real reach from people your audience already trusts. We run creator-led campaigns and UGC that doesn’t look like an ad, plus earned coverage that builds authority. No rented audiences, no media we can’t actually place.

  • Influencer campaigns
  • UGC creation
  • Creator partnerships
  • Digital PR
Explore UGC

Short-form video editing built for the feed - Reels, TikToks, YouTube Shorts and paid ad cuts that earn attention in the first second. Fast turnarounds, scroll-stopping edits and formats tuned to each platform and campaign.

  • Reels & TikToks
  • YouTube Shorts
  • Ad creative
  • Captions & motion
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A few of the brands we've built for.

Live entertainment to e-commerce, glazing to fine dining - different sectors, same approach: clear strategy, sharp creative, results that show up in the numbers.

Scoped to you.

No tiers. No shrink-wrapped retainers. Every BlackFire engagement is scoped to your problem and quoted to the work - not a template, not a price list.

Scoped to the problem.

We start by understanding what you're actually trying to do, then build a plan that fits. Sometimes that's a six-week sprint, sometimes an ongoing engagement. The shape of the work follows the work - not a price sheet.

Senior-led, start to finish.

Every engagement is led by an experienced strategist who stays close to the work, backed by a team of designers and media buyers. The people who scope your strategy are the people accountable for delivering it.

Priced to the work.

Project-based with a clear deliverable and timeline, or an ongoing engagement priced to its scope. Either way, you'll know what you're paying for and what success looks like before we start.

Built to finish.

Every engagement ends with a proper handover - documented systems, creative assets and a written record of what worked and what didn't. You leave with knowledge, not just deliverables.

Ben Metcalfe, founder of BlackFire Marketing

Founded by Ben, run by a team.

BlackFire started in 2020 with one strong opinion: that small and medium-sized businesses deserve the same calibre of marketing strategy as the brands paying ten times the rate. Five years and sixty-plus clients on, that's still the work.

Ben Metcalfe leads strategy on every engagement, backed by a team of designers, media buyers and content specialists. The commercial background keeps the work practical: if a campaign doesn't translate to actual sales, it isn't the right campaign.

- Benjamin Metcalfe · Founder & Strategy Lead

Who we're a good fit for.

We work with ambitious UK and US businesses. We'd rather tell you up front if we're not the right partner than take work we can't move the needle on.

This works if...

  • You're a UK or US business with a product or service that has real margin to reinvest in growth
  • You're ready to put a proper budget behind marketing, including ad spend funded separately
  • You want a partner who's honest about what is and isn't working
  • You can give campaigns time to bed in and compound
  • You judge success on sales and qualified leads, not vanity metrics

This isn't for you if...

  • You're shopping purely on price rather than on results
  • You expect results overnight with no testing period
  • You're not able to fund any ad spend
  • You want a set-and-forget service with zero involvement
  • You measure success on likes and impressions alone

In their own words.

The clearest signal of whether an agency is worth working with isn't what they say about themselves - it's what their clients say after the work is done.

Let's talk about your numbers.

Drop us a message and we'll come back to you, usually within one working day. Prefer to talk it through? Book a 30-minute call - no pitch deck, no pressure.

BlackFire Marketing Ltd

- Registered office
86-90 Paul Street
London, EC2A 4NE
United Kingdom
- Phone

Rather speak to someone? Grab a 30-minute call at a time that suits you.

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