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UK & US digital marketing agency

Marketing that earns its keep.

Lead generation, paid media, social and search - built around your numbers and run by a team that holds the work accountable to results.

30-minute discovery call · No pitch deck · No pressure
Trusted by businesses across the UK & US
Vitality Eyewear
Canal Club
Riverside Studios
ClearBeacon
Mazuli
Blazing Comics
SuperGro Lasers
Settle Living Home
Simply Natural
Novum
Lemon Fresh
Fr. App
New York Sock Exchange

Marketing built around your business.

Most agencies sell the same playbook to every client and call it a strategy. We don't. Every BlackFire engagement starts with your numbers, your audience and what you're actually trying to do - then a plan written specifically for that. Clear strategy, sharp creative, and execution that holds itself accountable to the numbers.

5+ yrs
Longest partnership
60+
Clients served
14,000
Leads generated

Eight disciplines, one plan.

Pick one or pick all - combinations are where most of the leverage comes from.

01
Strategy & Audit
Where you are, where the gaps are, what to do next. Numbers-led plans you can argue with - not "trust us" decks.
02
Social Media
Multi-platform content, planning and community. Built around the platforms that actually matter for you.
03
Paid Media
Meta, Google and TikTok ads. Sharp creative, tight tracking, no waste. We'd rather spend less and learn faster than burn budget on bad assumptions.
04
SEO, AEO, GEO & Organic
Keyword research, technical audits, content. Built for classic search and answer engines like ChatGPT and Perplexity. Ranks that hold up after the agency leaves.
05
Content & Copy
Plain English copy that moves people from interest to purchase. Every benefit beats every feature; every line earns its place.
06
Design & Brand
Identity, assets and brand systems that hold up under use. Built for printing, posting and scaling - not just deck slides.
07
Web Design & Build
Sites that ship in weeks and convert on first visit. Optimised for the buying journey, not the design portfolio.
08
PR & Influencer
Real coverage, real creators, real reach. We don't sell rented audiences and we don't promise media we can't place.

A few of the brands we've built for.

Live entertainment to e-commerce, glazing to fine dining - different sectors, same approach: clear strategy, sharp creative, results that show up in the numbers.

Scoped to you.

No tiers. No shrink-wrapped retainers. Every BlackFire engagement is scoped to your problem and quoted to the work - not a template, not a price list.

Scoped to the problem.

We start by understanding what you're actually trying to do, then build a plan that fits. Sometimes that's a six-week sprint, sometimes an ongoing engagement. The shape of the work follows the work - not a price sheet.

Senior-led, start to finish.

Every engagement is led by an experienced strategist who stays close to the work, backed by a team of designers and media buyers. The people who scope your strategy are the people accountable for delivering it.

Priced to the work.

Project-based with a clear deliverable and timeline, or an ongoing engagement priced to its scope. Either way, you'll know what you're paying for and what success looks like before we start.

Built to finish.

Every engagement ends with a proper handover - documented systems, creative assets and a written record of what worked and what didn't. You leave with knowledge, not just deliverables.

Ben Metcalfe, founder of BlackFire Marketing

Founded by Ben, run by a team.

BlackFire started in 2020 with one strong opinion: that small and medium-sized businesses deserve the same calibre of marketing strategy as the brands paying ten times the rate. Five years and sixty-plus clients on, that's still the work.

Ben Metcalfe leads strategy on every engagement, backed by a team of designers, media buyers and content specialists. The commercial background keeps the work practical: if a campaign doesn't translate to actual sales, it isn't the right campaign.

- Benjamin Metcalfe · Founder & Strategy Lead

Who we're a good fit for.

We work with ambitious UK and US businesses. We'd rather tell you up front if we're not the right partner than take work we can't move the needle on.

This works if...

  • You're a UK or US business with a product or service that has real margin to reinvest in growth
  • You're ready to put a proper budget behind marketing, including ad spend funded separately
  • You want a partner who's honest about what is and isn't working
  • You can give campaigns time to bed in and compound
  • You judge success on sales and qualified leads, not vanity metrics

This isn't for you if...

  • You're shopping purely on price rather than on results
  • You expect results overnight with no testing period
  • You're not able to fund any ad spend
  • You want a set-and-forget service with zero involvement
  • You measure success on likes and impressions alone

In their own words.

The clearest signal of whether an agency is worth working with isn't what they say about themselves - it's what their clients say after the work is done.

★★★★★

For over the past five years I've been working with BlackFire Marketing and have had wonderful service. I always feel that personal attention you want while working on projects so close to your heart. The guidance they share is always appreciated.

Joanne · JC Realty
★★★★★

I highly recommend BlackFire Marketing to anyone in need of top-notch marketing solutions. They are an exceptional agency that will undoubtedly take your business to new heights.

Joseph · Canal Club
★★★★★

Great service with timely responses and actions. It's been a pleasure working with BlackFire and having a good system of communication. They work around the clock. I'd recommend them.

Eric · The Frog Initiative
★★★★★

The team led by Benjamin is so professional. They're very trustworthy, responsible and always give real-time feedback. They genuinely put themselves in our position.

Ruby · Novum Studio Ltd
★★★★★

I'd turned down marketing offers for months, thinking it was something I could do myself. A friend recommended BlackFire and I haven't looked back. Within an hour of getting set up the enquiries started - and within 24 hours I had more than I'd usually get in a week.

Karl · HF Hot Tubs
★★★★★

Absolutely outstanding service. Ben is awesome - always at hand if you have any questions or changes you want making, which makes you feel confident things are moving in the right direction. Highly recommended, and five stars from me.

Jason · Made To Custom
Verified reviews from Trustpilot

Let's talk about your numbers.

Drop us a message and we'll come back to you, usually within one working day. Prefer to talk it through? Book a 30-minute discovery call - no pitch deck, no pressure.

BlackFire Marketing Ltd

- Registered office
86-90 Paul Street
London, EC2A 4NE
United Kingdom
- Phone

Rather speak to someone? Grab a 30-minute discovery call at a time that suits you.

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